Why We Need to Rethink Black Friday Shopping

Every year, as Black Friday approaches, millions of people rush to take advantage of seemingly unbeatable discounts and deals. This annual shopping event has become a global phenomenon, encouraging a surge of spending and an urgency to buy items that we may not truly need. While these discounts can feel like a great way to save, the impact of Black Friday's overconsumption on the planet is profound.

Overconsumption leads to increased production, waste, and environmental strain. For industries like fashion, it means more demand for resources, from water and textiles to energy and shipping. The constant push to manufacture more products drives up carbon emissions and contributes to waste as many Black Friday purchases end up underused or discarded. Items that are quickly replaced or discarded often end up in landfills, further burdening our ecosystems. Beyond the environmental consequences, overconsumption supports unsustainable practices in industries that prioritize low-cost production over ethical and environmental standards.

The reality is, while Black Friday encourages us to buy more, the planet feels the effects of our overconsumption. This year, consider shifting toward a more sustainable and conscious approach to shopping. By choosing ethical alternatives and making thoughtful purchasing decisions, we can reduce our individual impact and support a more sustainable economy.

Here are some ethical alternatives to help you shop more mindfully this Black Friday:

Electrical:
Gomi is a sustainable brand known for turning waste materials into functional, design-forward products. Specialising in tech accessories like portable chargers and speakers, Gomi repurposes non-recyclable plastics and other waste that would otherwise end up in landfills. With a commitment to both innovation and environmental responsibility, Gomi combines sleek design with eco-conscious practices, offering consumers stylish, sustainable tech solutions that make a positive impact.

Skincare:
Odylique is a pioneering organic beauty brand committed to creating high-quality skincare with a focus on purity, ethics, and sustainability. Founded with a mission to cater to sensitive skin, Odylique combines natural ingredients like organic herbs, plant oils, and essential oils to produce gentle, effective formulas. Their products are free from synthetic chemicals, artificial fragrances, and animal testing, making them a trusted choice for eco-conscious consumers. Through small-batch production in the UK, Odylique maintains rigorous standards, ensuring each product is both kind to the skin and the environment, embodying a holistic approach to beauty and wellness.

Childrenswear:
Little Green Radicals is a childrenswear brand that champions sustainability, comfort, and vibrant design. Known for its use of organic, Fairtrade-certified cotton, the brand creates playful, high-quality clothing that’s gentle on both young skin and the planet. Little Green Radicals places strong emphasis on ethical production, working closely with fair-trade partners to ensure safe and supportive working conditions. With its bold colours and fun prints, the brand delivers style and durability, offering pieces that can be loved, passed down, and cherished, all while supporting a more responsible and eco-friendly approach to fashion.

Underwear:
Y.O.U Underwear is a sustainable lingerie brand that focuses on creating comfortable, eco-friendly undergarments with a commitment to both people and the planet. Made from organic cotton and other responsibly sourced materials, Y.O.U Underwear combines style, softness, and sustainability in every piece. The brand’s dedication to ethical manufacturing ensures that its products are made under fair working conditions, while their eco-conscious packaging further minimises environmental impact. With a range of timeless designs, Y.O.U Underwear offers a guilt-free way to embrace everyday comfort, supporting a more sustainable future for fashion.

Womenswear:
Mother of Pearl is a luxury fashion brand that blends timeless elegance with a strong commitment to sustainability. Known for its sophisticated designs and innovative use of sustainable materials, Mother of Pearl creates collections that prioritise ethical production and environmental responsibility. The brand works with eco-friendly fabrics, such as organic cotton and recycled materials, while maintaining a focus on high-quality craftsmanship. With a dedication to reducing waste and promoting a circular fashion economy, Mother of Pearl offers contemporary pieces that are both stylish and mindful of their environmental impact.

Menswear:
Pangaia is known for its commitment to sustainability, producing high-quality, minimalistic basics using eco-friendly materials like organic cotton, recycled fabrics, and innovative, plant-based alternatives. The brand prioritises environmental responsibility through its use of bio-based dyes, water-saving technologies, and a zero-waste approach to production. Pangaia's simple yet stylish designs focus on comfortable essentials, making it a great choice for men looking for ethical, sustainable basics that don’t compromise on quality or style.